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Electronic Health Records Security: Lessons From Target
Electronic Health Records Security: Lessons From Target This week the giant retailer Target replaced Healthcare.gov as the big information-technology story. The news, of course, is that as many as 40...
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Healthcare Website Security & Foreign Hackers
Medical Website Security – Foiling Foreign Hackers In 2013, Vanguard Communications invested tens of thousands of dollars into health care website security for our clients and without anyone’s advance...
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Online doctor reviews: Woo ‘em, screw ‘em, or sue ‘em?
Online doctor reviews: Woo ‘em, screw ‘em, or sue ‘em? Should doctors think of patients as their customers? Is medicine a retail business? Are online doctor reviews so unfair they should be ignored?...
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Heartbleed Hits Healthcare With Heaping Heartburn
Heartbleed hits healthcare with heaping heartburn By Ron Harman King, M.S. The longer I work in health care communications and technology, the more parallels I see between medicine and computers. When...
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How to Get Good Online Patient Reviews Ethically
How to Get Good Online Patient Reviews Ethically Five ways physicians can earn rate-your-doctor praise honestly – by Ron Harman King, M.S. What doctor doesn’t want patients raving about him or her on...
View ArticleConverting E-Powered Patients to YOUR Patients
Converting e-Powered Patients to Your Patients In the 1990s, before the dawn of the internet-giant Google, medical marketing was a basic process of referrals from general practitioners to specialists....
View ArticleIs Your Practice Hackable?
Is Your Practice Hackable? As of 2013, twenty one million patients have had their information exposed via fraud. For scammers, it is 50 percent more valuable to steal medical information than social...
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How often should a doctor blog?
How often should a doctor blog? by Ron Harman King, M.S. I get this question a lot. My answer sometimes surprises the questioner. A daily reality for healthcare providers is that patients have a lot of...
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Want More Patients? Be Different
Want More Patients? Be Measurably Different. Is becoming a “center of excellence” the fastest track to success? Not so much anymore. A famous aphorism, attributed to a book published in 1928 by author...
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A PHI-less World
A PHI-less World By Jonathan Stanley, Technology Director, Vanguard Communications A few weeks ago, Anthem, one of America’s largest health insurance companies, uncovered a security breach affecting up...
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